These Seminars on Sales & Marketing, Professional Development, and Alternative Energy & Green Technology Provide Information You Can Use TODAY!
 At the end of each seminar one lucky winner will receive a $40 gift card to a Niche Hospitality restaurant. So, bring your business cards and be sure to enter the drawing!
Seminars are supported in part by Bank of America.
It’s almost always difficult to find the time and money to attend educational programs but on Thursday, October 29, the Expo has made it easier for you. There’s no fee and no pre-registration required. So head down to the show, sit in on a seminar or two and check out the exhibitors. Here’s a brief description of this year’s seminar offerings:
Selling – Conquering the Enemy and Achieving Market Domination
Data Security Breaches in Business
Strategies to Attract, Reward, and Retain Employees
Get a Grip on Business Writing: Critical Skills for Success in Today's Workplace
H1N1: Is YOUR Business Prepared?
Getting Blood from a Stone: How to Sell More in a Tough Economy
Alternative Financing for Massachusetts Businesses –
Where to Go to Get the Dough
Stress Management: “Simplifying Stress”
Funding for Renewable Energy Projects
Train Your Head to Think on its Feet!
Your Biggest Market Opportunity – Right Here, Right Now
Entrepreneurial Strategies:
“Building a Business, Establishing a Brand, Tools for Success”
Making IT Greener
REGISTRATION: Requested, not required
|
Selling – Conquering the Enemy and Achieving Market Domination
Time: 9:15 am
Location: Room E
Learn about one of the most crucial parts of selling - conquering the enemy. Time-tested and proven strategies will be presented to help you achieve market dominance. Discover the four strategies of attaining market dominance; neutralizing, conquering, questioning, and positioning. Conquering the enemy is the part of selling that nobody wants to talk about or to teach - until now!
Presenter: Dave Kurlan is a top rated speaker, bestselling author, radio show host, successful entrepreneur and sales development industry pioneer. He is the founder and CEO of Objective Management Group, Inc., and the CEO of Kurlan & Associates Inc., an international consulting firm specializing in sales force development.
|
Data Security Breaches in Business
Planning and Protection, Destruction and Going Paperless
Time: 9:15 am
Location: North Conference Room
This seminar will discuss the new compliance laws and how they affect your business. Presenters will explore what could happen if sensitive information fell into the wrong hands. Attendees will learn about security programs to safeguard confidential information. They will explain why, what and how material should be destroyed. In addition, they will explain what a paperless environment is; its cost, whether you should get rid of paper and how, and the differences between microfilm and digital scanning.
|
Strategies to Attract, Reward, and Retain Employees
Time: 10 am
Location: Showcase Corner
This workshop will discuss the basics of qualified plans including 401(k), Simple IRAs, profit sharing arrangements and Simplified Employee Pensions (SEPS). It will also focus on the pros and cons of each plan type and how having these plans in place help a business to attract and retain top notch employees. The benefits and drawbacks of non qualified / key employee benefit plans will also be discussed.
Presenter: John Sbrogna, Bay State Financial Services
|
|
Get a Grip on Business Writing: Critical Skills for Success in Today's Workplace
Time: 10:15 am
Location: North Conference Room
Looking to brush up on your writing skills? This widely acclaimed business writing workshop improves business communications for professionals who need to write more effective and lively business e-mails and letters. The six powerful steps covered will enable participants to write with greater ease, organization, and power. Hands-on exercises will reinforce distinct business writing concepts during each step. Participants will gain clear-cut tools to create polished and successful business e-mails and letters that focus on the needs, interests, and expectations of readers.
Presenter: Kim Kerrigan, co-founder of Corporate Class, is a popular guest speaker and featured guest on radio and television programs. After many years of teaching English, Kim developed and conducted sales training and workshops for several nationally recognized educational publishers. He also has been actively involved in the sales, marketing, communications, and public relations areas of business.
|
H1N1: Is YOUR Business Prepared?
Time: 10:15 am
Location: Room E
In response to the outbreak of a novel strain of the influenza virus, the City of Worcester and local planning partners have prepared a coordinated response to an anticipated influenza outbreak this fall. This presentation will convey those plans and how the business community can individually prepare to remain financially solvent. Additional topics covered include: a general overview of the influenza virus including the current H1N1 strain; impact estimates and projections of the number of ill; state and local planning and preparedness efforts; planning for a continuity of operations; and vaccinations.
Presenters: City of Worcester: David Clemons - Director of Communications and Emergency Management; Christopher Montiverdi - Deputy Director of Emergency Management; Derek Brindisi - Director of Public Health
|
Getting Blood from a Stone: How to Sell More in a Tough Economy
Time: 11 am
Location: Showcase
Learning how to survive in an economic downturn is crucial in keeping your company viable. This seminar will: teach you how to adjust your attitude to do more business; the Contrarian Method for business success; and creative ways to sell more and build your business in any economy. Attendees will walk away with ideas that put them ahead of 95% of their competitors. They will learn how to build a client base that will stay and continue to grow.
Presenter: John Chapin has over 21 years of sales and sales management experience, which he shares in his fast selling book “Sales Encyclopedia.” He has sold a variety of products ranging from stock to manufacturing winning the spot as the #1 sales representative. John is an award winning professional speaker and ranks among the top 1% of Toastmaster speakers in New England.
|
Alternative Financing for Massachusetts Businesses –
Where to Go to Get the Dough
Time: 11:15 am
Location: Room E
This seminar will discuss alternative options for businesses seeking financing. Attendees will learn about sources of alternative financing from the federal government (including U.S. SBA programs), state government (including quasi-public entities), finance companies for receivables and purchase order financing, and private equity and mezzanine investors.
Presenter: Carol Brennan, Director of Business Development for BDC, Capital, has more than 25 years of experience including in a finance and marketing consulting firm, an injection molding company, and a computer manufacturer. She earned a degree in finance from the UMass Amherst and a master's degree in management from the MIT Sloan School of Management. |
|
Stress Management: “Simplifying Stress”
Time: 11:15 am
Location: North Conference Room
Interested in learning techniques for reducing symptoms of distress? Stress is a vital component to success, however, there is a difference between good stress and distress. Participants will identify the symptoms and causes of distress and learn stress management techniques to reduce the effects. Each participant will create a personalized stress management plan, designed with guidelines and motivational tips to capitalize on good stress for productivity, happiness, and health.
Presenter: Michele Bredice Craemer is the founder of Power Pack Presentations, a company that offers publications and seminars fit for action. Michele has more than 20 years of experience in health and fitness and presents motivational and wellness seminars. Her clients include, Harvard Medical School, Bingham McCutchen, John Hancock, and Ernst & Young.
|
Funding for Renewable Energy Projects
Time: 2 pm
Location: Room E
Although more than 80% of the businesses in the Commonwealth are classified as small businesses, most struggle with growth and how to make their marketing and advertising effective. If you want to learn how to develop a smart marketing strategy for your small business, what it takes to make it successful, and how to invest wisely on a small business budget, this seminar will help. You’ll be surprised at how the right strategy can help your business grow.
Presenter: Deborah Penta, Founder and CEO, PENTA Communications, Inc. works with CEOs, presidents, and senior level management to help shape strategic and effective marketing and advertising programs. Her experience and expertise in both international and domestic markets offer a multi-faceted approach to formulating effective marketing solutions. She is a regularly featured speaker on marketing, advertising and public relations.
|
Train Your Head to Think on its Feet!
Time: 2 pm
Location: Showcase
Learn how to listen and read others more effectively and how to build bigger, better ideas and solutions on the spot in an engaging workshop facilitated by the Improv Asylum. Norm and Chet blend their acting and entrepreneurial skills with their backgrounds in the corporate world to teach you how to train your head to think on its feet!
Presenters: Chet Harding and Norm Laviolette co-founded the acclaimed Improv Asylum featured on HBO and named Boston's Best Comedy for 10 years running. Improv Asylum offers unique corporate training nationally and has worked with all kinds of clients, from Harvard Business School to Dunkin Donuts, Raytheon, Gillette, Prudential, Red Bull and many more.
|
Your Biggest Market Opportunity – Right Here, Right Now
Time: 2 pm
Location: North Conference Room
Forbes, Time and Harvard Business Review have written about women as the biggest and most ignored market opportunity – two times larger than India and China combined. Attendees will learn key principles for succeeding in this market. This seminar will review what we know about how women negotiate, how they make decisions, and what smart companies are doing to capture the women’s market. Learn the rule of 3 and how your company will succeed by maximizing the contribution of talented women – those who are in your company now and those you need to hire quickly.
Presenter: Dr. Anne Perschel, president of Germane Consulting - a coaching and consulting company, is a leadership and organizational psychologist with more than 15 years of experience. Anne consults with national and global firms, including Altera Corporation, Philips Medical, CVS, UMass Medical Center, and Fallon Clinic. Anne has held management roles in two Fortune 50 companies and appears as an expert speaker on leadership in conferences and private venues nationwide.
|
Entrepreneurial Strategies:
“Building a Business, Establishing a Brand, Tools for Success”
Time: 3 pm
Location: North Conference Room
Learn techniques to grow your company - from the perspective of a registered nurse turned entrepreneur. As companies grow and transition out of infancy, the main focus should be on strategic partnerships, branding and business development. It is most important to remain true to your mission, marketing, and operational goals while maintaining an awareness of current trends in your industry. Learn how managing change and exhibiting effective leadership are fundamental to solidifying a strong foundation for your business. Kim’s six coaching tips will enable you to lead your team to success.
Presenter: Kim Harmon, founder & CEO of Harmon Home Health, is a registered nurse and Level II Reiki Practioner. Kim was recognized in the June issue of Good Housekeeping Magazine, awarded the 2008 Worcester Business Journal’s Corporate Achievement Award, and the Prestigious Young Alumni Award from Worcester State College, along with many other honors.
|
Making IT Greener
Time: 3 pm
Location: Room E
This workshop will help attendees gain a better understanding of SBA programs and services available to prospective or current entrepreneurs needing assistance in starting or expanding their businesses. It will also discuss possible sources of capital and many types of financing programs available to help you get your business up and running - and growing. Resources and services available to help prepare a business plan will also be highlighted.
Presenter: P. Edgardo Tarrats is the the branch manager of the SBA’s Springfield office. Previous positions at the SBA include Chief of the Portfolio Management Division, marketing and outreach and business development. With more than 15 years at the FDIC, he was selected to the special task force that handled the resolution of the S&L crisis in the late 1980’s.
|
|
Tel: 508.753.2924
